Infusionsoft Vs. Ontraport

February 15, 2016

Building the right marketing plan is essential to growing your business. Without the right sales strategy you cannot hope to increase revenue and profit. One of the best things about doing business in the twentieth century is that you are now able to do so without the cost and encumbrance of a large staff. Indeed, if you are an independent business person you may be able to run your business all on your own, or with the help of one or two partners.

The difference in the way that businesses can be run now versus twenty years ago comes down to the availability of advanced business software. Such software will enable you to do the kind of mind mapping required to get your formulate a sound marketing plan.

Two of the most popular software packages currently on the market for online coaches are Ontraport and Infusionsoft. There are benefits to going with either one of them. However, the needs and demands of your individual enterprise will help you decide the one you should choose.


Infusionsoft has an excellent customer relationship management system. It also has great third party service support and an excellent campaign builder program. As for pricing, the rates for Infusionsoft are $199-$399 per month. There is a $2000 kickstart fee. The set up package is worth the expense. It includes one-on-one consulting and implementation assistance for the first thirty days, a customized implementation guide for the next sixty days, data import and dashboard configuration assistance, analysis of business needs and challenges, and much more.

With the tools and data obtained from the kickstarter program you will be able to write a solid and effective marketing plan.


Ontraport does set up a bit differently. You can download the software online and move much more quickly through the set up process. There is no start up charge, but the monthly fee is much higher than Infusionsoft: $297-$597.

There is a two hour implementation session which connects you to a representative who is permanently assigned to your account. The training includes ways of building automated processes that are aligned with your business goals, deep insight into Ontraport’s features and functionality, getting your sales and marketing automated right away, and much more. Of course, the most important thing offered by Ontraport is the dedicated implementation and service specialist. This prevents you from wasting man hours trying to figure out how things work.

It takes four to eight weeks to set up Infusionsoft. Much of this time is consumed by the kickstart regimen. Once you’ve completed it, you will be in good shape to operate the software, and you will be able to automate most of the processes you need to run your business.

Another great advantage of using Infusionsoft is the very large community of fellow users. You will be connected to them and be able to learn from them. There are many different fora that you can join to find new ways of getting the most out of your Infusionsoft software. Infusionsoft also hosts events and seminars in which users can learn more about the program and new additions and changes to it.

One to four weeks is the set up time for Ontraport. It is fast, simple, and straightforward. You will be able to understand most of the functions after initial training and set up. The person who is assigned to your account will be able to help you throughout.

There are many other advantages to both systems, and there are more than a few disadvantages. Each business owner will have to decide for himself which ones are most valuable and important. When comparing the two of them, it is best to read customer reviews, comparisons, and reports. These can be found, of course, on many different consumer-run sites on the worldwide web. Using the web will enable you to bring such review sites to your computer screen. There, from the comfort of your own home or office, you will be able to see for yourself what each software package has to offer. You will also be able to discern the quality and value that each one provides. This will give you all the information you need to select the software that is right for you and your business.