12 Ways To Boost Your Online Sales
There are a number of ways for you to boost the performance of your website in converting visits into actual sales. The tricky part of this is that there are numerous strategies, but no one strategy will work for any business all the time. You need to test each of these strategies and see how your target consumers react to them.
Offer a single product on your homepage. Focus, as they say, is the key to your business’ success. When you drive all your energies into selling a single product on your webpage, you end up getting more favourable results. When images of several products are displayed on your homepage, it looks cluttered and generally, customers are put off. What you should test is which product to feature, and if your customers actually bought the featured product.
Change the position of your opt-in. All home pages should have an opt-in to gather more loyal subscribers. The positioning of this button is essential, though. Unfortunately, depending on the layout of your website, no single position works all the time as well. You have no choice but to position and reposition your opt in and see which week gathered more loyal subscribers.
Use hover ads. Due to the Internet users’ general displeasure over pop-up ads, search engines these days have software, which ban pop-up ads. Like them or hate them, however, pop-up ads attracted quite a significant number of consumers during their day. Hover ads behave similarly to pop-up ads, and they can increase sales from your website. Again, the only way to find out if they work or not are to test them in your page. If your sales increase, keep them around. If they don’t; then remove them.
Don’t forget to highlight the benefits in your copy. A brief, yet powerful copy is more effective than something that is long-winded and directionless. From the onset, think about your target market. What would attract them to your products? What are the benefits of spending hard-earned money on what you have to sell?
Recognize the problem your product is trying to solve. All products are trying to solve something. That’s the hook for any reader.
Add credibility to your sales copy. Adding real client testimonials, especially if you are just starting out, can do wonders to your sales copy. Be careful not to overdo it because consumers are more discerning these days and they know when a testimonial is just a work of fiction by the copywriter.
Shift the focus to your readers and not yourself. A rookie mistake most business owners make is to make their website look like a resume. The webpage is not about you and your accomplishments in the field. It is about your products, and how your products can help your consumers.
Avoid commanding your consumers to buy. A good copy is a good play on seduction. If you show all your cards like an excited little puppy, you kill the sale before it had any chance of surviving. You should look into hooks. What benefits are your consumers wishing to get? What problems do they have that your product can solve?
Use images the right way. Including images of your product make it more real, especially when you are trying to sell your products purely online. If you have videos of the actual product and demonstration to boot, this will help you convince your consumers you are a credible merchant, and you sell products that work. Do test the right image placement, however, and even the right size of image to use in your homepage.
Change up the format to make things more interesting. You will encounter site visitors who don’t purchase products because they don’t read through your copy. Aside from producing briefer but more powerful copies, you should look into your text formatting. Make it attractive to your website visitors, especially the scanners. Test which text formatting works the best.
Look into your follow-ups. What strategies have you tried? Without sounding too spammy, make sure you do follow up to your customers to ensure repeat sales, and to make sure you are getting more new customers. A customer might not be interested in the offer right now, but that doesn’t mean you will be getting another “no” in three weeks. Space out the sale proposals to make sure you don’t get banned.